ReadyMade Mediakit
GENDER
| Female | 77% |
| Male | 23% |
AGE
| 18-39 | 87% |
| Median age: | 31.5 |
| Median income: | $80,595 |
| Median Home Value | $351,974 |
| Children under 18: | 32% |
EDUCATION
| Attended/Graduated 4 year college | 75% |
OCCUPATION
| Professional/Managerial | 43% |
| Employed Full Time: | 84% |
ENGAGED AUDIENCE**
Willing to pay premium price for ReadyMade Sub ($19.95 for 6 issues):
62% of subscribers would renew
52% of non-subscribers would subscribe
| Over 1/3 have subscribed to ReadyMade for 3 or more years | |
| Visited a website listed in magazine other than readymademag.com: | 87% |
| Purchased a product they first saw in ReadyMade: | 46% |
| Completed a project from ReadyMade: | 46% |
| Consider ReadyMade their favorite magazine: | 78% |
| Would recommend ReadyMade to their friends: | 70% |
GENDER
Urban minded—ReadyMade is an attitude and a lifestyle
Cultural pace setters
Willing to experiment to make something their own
Eco-conscious and interested in sustainability
Tech savvy, want the latest and greatest
Explore and embrace new ideas, drive innovation
Energetic and proactive
Design savvy, with a collector’s sensibility
* MRI Spring 2007 Prototype
**Meredith Corporation ReadyMade Subscriber Study, September 2006
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Vampire Weekend, the Raconteurs, CSS, Antibalas, a daily treasure hunt conducted via texting, a vendor village, massage station, on site hairstylist and ReadyMade?! How can you beat that?
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ReadyMade sponsors the Indie Market and a special pre-event Macgyver Challenge. Come for the music (Beck, !!!, etc), stay for the drawing jam, the 'Power of One' photo exhibit, the 1 Reel Film Festival, and much more.
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Artists include Dinosaur Jr., Ghostface, Apples in Stereo, and more. Don't forget the artists at the onsite indie design and craft fair and at Flatstock, the finest in rock poster design. Be an artist yourself at the ReadyMade booth —we'll have crafts!
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This year's architectural tours, film screenings, exhibitions, design lectures, and home shows will reinforce the theme of "Design for Community".