READYMADE IS REVOLUTIONARY

ReadyMade is a national do-it-yourself (DIY)/lifestyle magazine that shatters the traditional shelter/DIY/lifestyle category molds. There is nothing on the newsstand like it.

ReadyMade inspires people. It shows them how to see beyond the ordinary and how to personalize the stuff around them.

ReadyMade readers are cutting edge, smart, upwardly mobile, culturally current, design-savvy, tech-savvy and environmentally conscious.

…It is all about an attitude and lifestyle

THE READYMADE AUDIENCE

• are proactive consumers who put time and effort into personalizing their living environments and customizing their lives
• has a focused, interactive relationship with our magazine (80% of our content is reader submitted!)
• will go to great lengths to get the ‘look’ they want since their living environment (like clothing) is an expression of who they are
• are the present and future age demo/customer base of 20-39 yr olds (from in-house reader survey):

WHAT PEOPLE ARE SAYING ABOUT READYMADE

"(ReadyMade) is an irreverent indie-rock Martha Stewart Living…"

—New York Times

"ReadyMade preaches a philosophy of design savvy, DIY empowerment, and environmental awareness to Generation X and Y."

—Metropolis Magazine

"A new ‘ready-made’ movement takes ordinary objects and turns them into extraordinary pieces of interior design."

—Orange County Register

"The smart founders of ReadyMade magazine offer up a sophisticated, clever and raw approach to design, guaranteed to thrill and inspire…"

—Todd Oldham

"ReadyMade embodies a spirit of not just DIY, not just reuse/recycle, but a revolutionary sort of aesthetic ethos…For now, it's the only tasteful way to have taste."

—Dave Eggers

WHERE TO FIND READYMADE

• Newsstand: Borders, Barnes+Noble, Wal-Mart, Whole Foods, Wild Oats, Hastings, and other independent newsstands/bookstores
• Specialty retailer distribution: design bookstores, Urban Outfitters, Ace Hardware, Home Depot, Target
• Special event distribution: home shows, design shows, summer design institute, museums, music festivals, etc.

DIMENSIONS OPEN RATES/SCHEDULE

DISTR / UNIT SIZE / PRICING / 300,000 CIRCULATION

	1X	3X	6X	12X
1/4pg	$ 3,420	3,249	3,078	2,736	each/net
1/8pg	$ 1,800	1,710	1,620	1,440	each/net
1/25pg	$ 475

• Additional Discount - 5% off for running multiple campaigns in a single issue