ReadyMade Mediakit
ReadyMade is the design and lifestyle bible for a growing generation of 20- and 30-year-olds. This generation values creativity, innovation, and an independent approach to life. They look to the ReadyMade community for inspired ideas that speak to their interest in sustainability, great design, and home solutions.
Ready-made: (n.) A commonplace artifact (such as a comb or a pair of ice tongs) displayed as a work of art.
The ReadyMade Story
In December 2001, Grace Hawthorne and Shoshana Berger launched ReadyMade to serve a niche that existing do-it-yourself magazines weren’t reaching: 20 and 30-something trendsetters who love to make things and crave good design. ReadyMade was an overnight success. Celebrating innovation and a "green" sensibility, the magazine has won an ardent following among readers who respond to its 21st century values and spunky voice.
ReadyMade took its name from avant-garde artist Marcel Duchamp. He coined the phrase "ready-made" to describe commonplace artifact, such as a bicycle wheel, displayed as a work of art.
ReadyMade inspires readers to design and customize their life.
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Vampire Weekend, the Raconteurs, CSS, Antibalas, a daily treasure hunt conducted via texting, a vendor village, massage station, on site hairstylist and ReadyMade?! How can you beat that?
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ReadyMade sponsors the Indie Market and a special pre-event Macgyver Challenge. Come for the music (Beck, !!!, etc), stay for the drawing jam, the 'Power of One' photo exhibit, the 1 Reel Film Festival, and much more.
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Artists include Dinosaur Jr., Ghostface, Apples in Stereo, and more. Don't forget the artists at the onsite indie design and craft fair and at Flatstock, the finest in rock poster design. Be an artist yourself at the ReadyMade booth —we'll have crafts!
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This year's architectural tours, film screenings, exhibitions, design lectures, and home shows will reinforce the theme of "Design for Community".