ReadyMade Mediakit

---

BASIC INFORMATION

• Circulation: Rate Base of 300,000 (as of January 2008)
• Publishing Frequency: Six times a year
• Acquired by the Meredith Corporation in November 2006

EDITORIAL OVERVIEW

• ReadyMade ReadyMade is the design and lifestyle bible for a growing generation of 20- and 30-year-olds. This generation values creativity, innovation, and an independent approach to life. They look to the ReadyMade community for inspired ideas that speak to their interest in sustainability, great design, and home solutions.
• ReadyMade’s features include a mix of small to larger building projects and in-depth reporting that focuses on our cultural moment as it relates to the way we define home, environment, and the design-it-yourself lifestyle.
• The peer-to-peer editorial voice has fostered a highly interactive relationship between the magazine and its audience, with more than 60% of the magazine’s content reader submitted.

SUBSCRIBER STUDY

• Conducted in September 2006 by Meredith Research Solutions using Insight Express.
• Results revealed that ReadyMade’s readers are female skewed (78%) with a younger audience (median age 30.6 years, with three-quarters (74%) between the ages of 25 and 39). They are moderately affluent (median HHI $60,477) and very well-educated (81% have a 4-year degree or higher) with no kids at this time (83%).

CIRCULATION PROFILE

• ReadyMade launched in 2001 as a quarterly publication with a rate base of 30,000. Through the acquisition by the Meredith Corporation in November 2006, direct-to-publisher circulation grew over the years to 100,000, then rapidly as the result of various circulation sources, including verified public place and direct mail.
• ReadyMade’s basic rate is $19.95/year, with a single copy price of $4.99.
• ReadyMade’s guaranteed rate base is 300,000.
• Projected total audience of 1,350,000 (300,000 rate base x 4.5 RPC).

PROJECTED READER PROFILE

• Women: 77%
• Median Age: 31.5
• Age 25-39: 78%
• No Kids in HH: 60%

• Grad College+: 41%
• Own Home: 64%
• Married: 39%
• A/B Counties: 80%

• Median HHI: $78,556
• Professional/Managerial: 39%
• Median Home Value: $332,055
• Home Value $200,000+: 40%

PROTOTYPE AVAILABILITY

• 2007 Spring MRI; 2006 Fall MRI; 2006 Doublebase MRI.
• ReadyMade’s Prototype will be available through New Age and IMS. Agency research departments can contact Britta Ware via e-mail or phone at 510.549.5921 with any questions.

ReadyMade – MRI 2006 Fall Study